# Renat Balandin https://renatbalandin.com/ Renat BalandinSenior Product Marketing Manager Positioning complex products for clearer markets, stronger launches, and growth. Product marketing leader with 10+ years of commercial strategy and product marketing experience, scaling AI and SaaS products across VC-backed startups and $350M+ ARR environments. I specialize in GTM strategy and revenue-driving launches. I help brands find their story in the AI era. [See my experience ↓](/#experience) [See my Portfolio →](/portfolio) ## At a glance Current role: Senior PMM, Acquia Based in: Seattle, WA Education: M.P.A., Columbia University About ## About Me My career started in economics, policy, and strategy consulting at S&P Global, advising public and private sector leaders on high-stakes commercial and investment decisions. Since moving into product management and product marketing in 2019, I’ve spent 7+ years building and scaling products across CPG, B2B2C fintech, regulated drone SaaS, and enterprise AI platforms. Product marketing sits where technical depth meets commercial strategy. I do my best work turning buyer and competitive insight into clear positioning, sharper pricing and packaging, sales enablement that holds up in live deals, and launches tied to measurable adoption and pipeline. The path here 2015 ### Management Consulting Consulting on big questions for public and private sector clients. 2019 ### Into Product Marketing CPG and fintech, where the work clicked right away. 2023 ### Drone SaaS Startup Airspace Link, where I built PMM from scratch in an emerging market. 2025 ### AI & SaaS at scale Siteimprove, now Acquia, running GTM in $350M+ ARR environments. Experience ## What I've shipped, and where I turn customer insight into positioning, pricing, and launches that sell. ### Acquiadigital experience platform Current role Senior Product Marketing Manager Lead product marketing across Web Governance, Digital Asset Management (DAM), and Source CMS within Acquia’s $350M+ ARR AI-powered digital experience platform, driving portfolio positioning, messaging, competitive strategy, and cross-product GTM. Key expertise Product Positioning & Messaging, Go-to-Market Strategy, Sales Enablement, Competitive Intelligence 3 products Web Governance, DAM & Source CMS across Acquia’s DXP · $350M+ ARR enterprise digital experience portfolio ### Siteimprove content intelligence platform Feb 2025 – Oct 2026 Senior Product Marketing Manager Led GTM across Siteimprove’s AI, search, analytics, and platform portfolio within a $150M ARR business, driving market narrative, category positioning, and commercial strategy across multi-product launches and AI visibility/AEO. Key expertise Product Positioning & Messaging, Go-to-Market Strategy, AEO / AI Visibility, Pricing & Packaging −50% sales cycle from the pricing & packaging pilot · 467+ adopting accounts in 30 days, Agentic Momentum ### Airspace Link digital infrastructure for managing uncrewed aircraft systems Mar 2023 – Oct 2024 Product Marketing Manager Established and led product marketing at Airspace Link, a $37M Series B drone safety SaaS platform, building GTM strategy, positioning, and pricing from the ground up in a highly regulated, emerging market. Key expertise Go-to-Market Strategy, User Segmentation & Personalization, Product Adoption & Onboarding, Sales Enablement Tools −32% time to first value · +17% NPS improvement across 70,000 monthly active users ### Capco B2B2C fintech Jan – Dec 2022 Product Manager (Contract) Led end-to-end launches of B2B2C fintech products for financial institutions, overseeing planning through release and crafting go-to-market strategies that drove adoption, growth, and cost reduction. Key expertise B2B2C Fintech Products, Customer Journey Mapping, Roadmap Development, Go-to-Market Strategy 120% of annual revenue target · +30% delivery velocity Show earlier roles (2015–2022) ### Molecule health-centric CPG Jul 2019 – Jan 2022 Product Manager / Product Marketing Manager Developed and executed go-to-market strategy for a CPG portfolio across direct web and Amazon channels, driving 26% average monthly web growth and 20% month-over-month growth on Amazon, with a 4.5+ star rating. Key expertise CPG Product Management, E-commerce Strategy, A/B Testing & Optimization, Go-to-Market Strategy +26% avg. monthly web growth · +20% MoM growth on Amazon ### S&P Global strategy consulting Jan 2015 – May 2020 Associate Management Consulting Director Managed end-to-end strategy engagements for energy, private equity, and financial services clients, using market research, competitive analysis, and customer insights to inform product decisions. Key expertise Product Strategy, Market & Competitive Research, Customer Segmentation, Demand Analytics $5B investment roadmap led · +10% revenue from the demand analytics tool Want to see a few of the launches up close? [See the Portfolio →](/portfolio) Approach ## How I Think About Product Marketing Four moves, in order, from understanding the market to proving the work changed something. 1 ### Understand the market Know what buyers are trying to accomplish, what they use today, where the friction is, and how competitors frame the problem. That foundation drives positioning, segmentation, packaging, and the story we take to market. 2 ### Make it usable Strategy only works if the company can use it. Product shapes what we build and prioritize. Sales gets talk tracks and a pitch that works live. CS makes sure what we promise matches the experience after the sale. 3 ### Connect to the bigger strategy Link individual products to the broader commercial strategy. That means knowing when to lead with a use case, when to tell a platform story, how products fit together, and where adoption and expansion opportunities sit. 4 ### Measure what changed Depending on the motion, that might be pipeline, deal velocity, product adoption, expansion, or field behavior. Did the work actually change anything? A launch is not successful because the assets shipped. It is successful when the market understands the value, the field can sell it, and customers act on it. Testimonials ## What do they say? Renat played a vital role in supporting our Go-to-Market strategy, conducting customer and competitive research to ensure our product was well-positioned in the market. His cross-functional collaboration skills were outstanding. He worked seamlessly with engineering, design, sales, and business development to drive alignment and advance key initiatives, and developed high-impact sales enablement materials that significantly boosted our business development efforts. [Colby Free](https://www.linkedin.com/in/colbyfree/) VP of Product · Airspace Link Renat was really good at getting past the technical depth, working out why a customer should care and putting it in words that made sense to buyers and to our sales team. He led the strategic work behind our launches, pricing and packaging, and always tied his work back to commercial outcomes. He was a great person to work with. [Andrei Popa](https://www.linkedin.com/in/andrei-popa%F0%9F%92%A1-51932768/) Senior Product Manager · Siteimprove Renat's ability to bridge the gap between product marketing and sales was instrumental in helping our team communicate the value of our product. He developed impactful sales enablement tools that contributed to our ability to close deals and grow our pipeline. Renat's collaborative approach and commitment to supporting the sales team made him an invaluable partner in driving business success. [Katie Pawlowski](https://www.linkedin.com/in/katiepawlowski/) BD Manager · Airspace Link He is an excellent Product Marketing Manager with attention to detail that stands out. He helped to create our product documentation and processes and was instrumental in moving our products from idea to development to production release. Renat is a great communicator and has the insight and ideas to champion products, ideas, and full lifecycle projects. I highly recommend Renat. [Nik Zisk](https://www.linkedin.com/in/nikzisk/) Product Support Team Lead · Airspace Link ## Let's connect Interested in product marketing, GTM strategy, or AI-era visibility? Take a look at the work, read the blog, or reach out directly. [See my work portfolio →](/portfolio) [Check out my product blog →](/blog) [Connect on LinkedIn ↗](https://www.linkedin.com/in/rbalandin/) [Email me](mailto:balandin.renat@gmail.com?subject=Let's%20Chat!%20) Copy email