https://renatbalandin.com/blog Blog posts by Renat Balandin on product marketing. en-us Wed, 11 Nov 2026 00:00:00 +0000 https://renatbalandin.com/blog/the-invisible-buying-committee-why-the-person-who-loves-your-product-isnt-always-the-person-who-buys-it https://renatbalandin.com/blog/the-invisible-buying-committee-why-the-person-who-loves-your-product-isnt-always-the-person-who-buys-it Wed, 11 Nov 2026 00:00:00 +0000 You’ve done everything right. Your product solves a real problem. The demo went well. Your champion loves the solution, the technical evaluation is… https://renatbalandin.com/blog/ai-for-product-marketing-in-2026-stop-prompting-start-building-a-system https://renatbalandin.com/blog/ai-for-product-marketing-in-2026-stop-prompting-start-building-a-system Wed, 11 Nov 2026 00:00:00 +0000 Most Product Marketing Managers (PMMs) have already used AI to write a headline, summarize a meeting, or draft a competitive battlecard. It saves time. But… https://renatbalandin.com/blog/a-guide-to-product-adoption-platforms-stop-launching-and-start-onboarding-your-users-will-thank-you https://renatbalandin.com/blog/a-guide-to-product-adoption-platforms-stop-launching-and-start-onboarding-your-users-will-thank-you Fri, 07 Feb 2025 00:00:00 +0000 Product Adoption Platforms (PAPs) aren't just another tool; they're your secret weapon for Product-Led Growth. Discover how PMMs are leveraging PAPs to… https://renatbalandin.com/blog/empowering-pmms-bridging-client-insights-and-engineering-collaboration https://renatbalandin.com/blog/empowering-pmms-bridging-client-insights-and-engineering-collaboration Fri, 31 Jan 2025 00:00:00 +0000 Product Marketing Managers (PMMs) live at the intersection of customer needs and development. Discover how to become an effective bridge to engineering… https://renatbalandin.com/blog/the-pmms-playbook-mastering-features-vs-benefits-for-strategic-impact-a-deep-dive https://renatbalandin.com/blog/the-pmms-playbook-mastering-features-vs-benefits-for-strategic-impact-a-deep-dive Fri, 17 Jan 2025 00:00:00 +0000 Features may define what a product does, but benefits explain why a customer should care. As a PMM, transforming features into meaningful benefits is your… https://renatbalandin.com/blog/why-hiding-your-enterprise-saas-pricing-can-tank-your-conversions https://renatbalandin.com/blog/why-hiding-your-enterprise-saas-pricing-can-tank-your-conversions Sat, 04 Jan 2025 00:00:00 +0000 Let's talk about the elephant in the room, your pricing page. If your Enterprise SaaS customers need a call to find out what your product costs, it's time… https://renatbalandin.com/blog/how-ai-can-supercharge-your-role-as-a-product-marketing-manager https://renatbalandin.com/blog/how-ai-can-supercharge-your-role-as-a-product-marketing-manager Tue, 24 Dec 2024 00:00:00 +0000 In product marketing, AI can automate the drudge work, drafting release notes, summarizing calls, simulating buyer personas, while you retain the creative… https://renatbalandin.com/blog/why-you-need-a-public-product-roadmap-building-trust-and-gathering-better-feedback https://renatbalandin.com/blog/why-you-need-a-public-product-roadmap-building-trust-and-gathering-better-feedback Sun, 15 Dec 2024 00:00:00 +0000 Public roadmaps spark a new level of transparency, turning your product strategy into a shared journey with users. But why should you go public? Let's dig… https://renatbalandin.com/blog/the-future-of-product-marketing-management-its-time-we-started-acting-like-it https://renatbalandin.com/blog/the-future-of-product-marketing-management-its-time-we-started-acting-like-it Sat, 07 Dec 2024 00:00:00 +0000 Hiring managers often fail to understand the versatile skillset of a product marketer, which is why so many get steamrolled in stakeholder meetings. Product… https://renatbalandin.com/blog/the-bridge-builders-how-a-simple-meeting-transformed-our-product-strategy https://renatbalandin.com/blog/the-bridge-builders-how-a-simple-meeting-transformed-our-product-strategy Sun, 01 Dec 2024 00:00:00 +0000 In distributed teams, it's easy for important information to fall through the cracks. No one with bad intentions is hiding things, just that people are busy… https://renatbalandin.com/blog/how-to-push-back-as-a-product-marketing-manager-the-art-of-saying-no https://renatbalandin.com/blog/how-to-push-back-as-a-product-marketing-manager-the-art-of-saying-no Wed, 20 Nov 2024 00:00:00 +0000 In the world of product marketing, progress hinges on your ability to focus on what truly matters. Yet PMMs face constant pressure to take on every project,… https://renatbalandin.com/blog/real-competitive-intel-for-pmms-the-art-of-digging-deeper https://renatbalandin.com/blog/real-competitive-intel-for-pmms-the-art-of-digging-deeper Wed, 13 Nov 2024 00:00:00 +0000 You're in a meeting, a call, or perhaps just chatting over coffee, and an offhand comment reveals a crucial insight about your competitor's product that… https://renatbalandin.com/blog/so-youre-a-new-product-marketing-manager-heres-what-i-wish-id-known https://renatbalandin.com/blog/so-youre-a-new-product-marketing-manager-heres-what-i-wish-id-known Fri, 01 Nov 2024 00:00:00 +0000 Stepping into the role of a product marketing manager can feel like stepping into a whirlwind, new, exciting challenges every day. But let's be honest, it… https://renatbalandin.com/blog/building-bridges-helping-product-managers-recognize-the-value-of-product-marketing https://renatbalandin.com/blog/building-bridges-helping-product-managers-recognize-the-value-of-product-marketing Thu, 24 Oct 2024 00:00:00 +0000 PMMs can easily fall into the trap of believing that their work speaks for itself. In reality, though, the impact of the work matters only if it's…